eCommerce Platform

Client: A group of luxury boutique owners.

Task

Project

A social and e-commerce platform designed to connect boutique owners with their clientele through an iOS and Android app, a web-based back office, and a public website.

Challenge

The luxury boutique industry faced a challenge in maintaining customer engagement and generating online sales. The clients needed a platform that allowed shops to connect with their customers, showcase new products, and facilitate conversations around purchases—all while maintaining a premium, Instagram-like experience.

Objectives

Create a mobile app that allows luxury boutiques to engage directly with their clientele through posts and messaging.
Enable customers to follow their favourite boutiques, browse new products, and communicate with shop owners.
Build a web-based back office for boutique owners to manage their profile, track customer interactions, and use marketing tools.
Integrate payment systems into the messaging feature to enable easy transactions within the app.

Solution

We developed a feature-rich platform for boutiques and shoppers alike. It included:

Instagram-like Feed: Shops created profiles, posted news, and shared images to engage users through visual content.

Direct Messaging: Users could message boutiques directly, inquire about items, and complete purchases using a payment integration within the chat system.

Back-office for Shop Owners: A web-based dashboard allowed boutiques to manage content, track interactions, and deploy marketing campaigns, including email open-rate tracking.

Scalable Infrastructure: Initially launched for a small number of boutiques, we designed the platform to scale, allowing for future growth and adoption by other shops.

Impact and Results

User Growth: What began as an exclusive platform for a few shops grew rapidly, driven by customer engagement and seamless purchasing functionality.

Acquisition: The platform attracted significant attention and was eventually acquired by a major American corporation for several million dollars.

Enhanced User Experience: Boutique owners benefited from real-time communication with clients, while customers enjoyed an engaging, tailored shopping experience.

Technologies Used

iOS and Android native development for mobile apps.

Web development for the back-office and public site.

Integrated payment solutions for seamless transactions within the messaging platform.