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Destinations Guide - A Curated Guide to NYC and San Francisco

Client: A person who knows how to spend time with quality.

Task

Project

An iOS app offering handpicked recommendations for places to visit in New York City and San Francisco, with a custom-built content management system.

Challenge

The client, a prominent columnist, wanted to extend his personal recommendations to a broader audience through a mobile platform. He aimed to create an app that curated the best spots in NYC and San Francisco, allowing users to explore, visit, and rate these places.  However, he needed a streamlined way to publish content, ensuring each recommendation could be easily managed and updated within the app.

Objectives

  • Build an intuitive iOS app where users could discover and rate curated places in NYC and San Francisco.

  • Enable the client to publish and update content via a custom content management system (CMS).

  • Create an experience that reflects the client’s personal brand and insider knowledge of the cities.

Solution

We developed an iOS app featuring:

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  • Handpicked Locations: Users could browse a selection of highly recommended spots across NYC and San Francisco, curated by the client.

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  • Ratings & Reviews: Users could visit the recommended places and leave feedback, creating a community-driven aspect.

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  • Custom CMS: We designed a content management system that allowed the client to effortlessly update and manage locations, descriptions, and reviews from a single dashboard.

Impact and Results

  • Engaged User Base: The app attracted a niche audience interested in curated, local experiences.

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  • Content Control: The custom CMS empowered the client to maintain and update his recommendations without relying on developers.

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  • App Lifespan: Although the project is now defunct and no longer available in the AppStore, it successfully provided a personalised guide to the cities while it was active.

Technologies Used

  • Native iOS app development for a smooth user experience.

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  • Custom-built content management system tailored to the client’s publishing needs.

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